Saloni Ghia is a multilingual healthcare PR professional with 10 years' experience in communications, public relations and marketing, working with global healthcare companies such as Boston Scientific, Johnson and Johnson, Abbott Laboratories, Amgen, Eli Lilly and Novartis. Throughout her career, Saloni has worked extensively with healthcare companies providing counsel and helping execute product approval, launches, corporate communications, advocacy and patient relations, celebrity campaigns and social media.
At her previous agency, TogoRun, a healthcare-focused global PR agency, Saloni recently led the corporate communications workstream for Alder Biopharmaceuticals, with activities such as data and regulatory milestone communications, thought leadership, corporate and product messaging, corporate website development, social media and medical meeting communications. She also helped develop Alder's unbranded campaign to raise disease awareness for migraine patients and a two-year communication plan for the commercial launch of its product including a celebrity campaign.
Saloni has also supported FDA approval and launch communications for companies such as Abbott Laboratories for the company's general cardiology and structural heart divisions, in particular working on the MitraClip and Xience Sierra stent U.S. launches. Her work involved creation of media materials, participation in patient interviews, developing healthcare professional and patient toolkits, social media and key opinion leader media interview preparation and facilitation.
She has supplemented her experience with international work with PR Pundit, an India-based PR agency focusing across various healthcare and consumer clients. At PR Pundit, she worked on a national campaign to raise awareness for deep vein thrombosis and drive consumer education and conversation around the condition. Saloni has also worked with global beauty and skincare brand Estee Lauder and helped execute their annual Breast Cancer Awareness month initiatives with advocacy, celebrity and local media event executions.
Saloni has a certificate in marketing strategy from Cornell University, a masters in luxury retail management from the University of Monaco and a bachelors in mass media with a focus on journalism from the University of Mumbai.