Laura Morgan has more than 15 years of experience creating and implementing comprehensive, creative and award-winning media relations programs that change audience perceptions, raise awareness and strengthen brand coverage.
As a media strategist, Laura has developed and maintained relationships with top-tier consumer, business and trade reporters, garnering quality placements that drive action. Her media placements include robust stories in New York Times, Los Angeles Times, Reuters, Bloomberg, AARP Magazine, WebMD (cover), Health Magazine, Women’s Health, Good Housekeeping, New Beauty, Prevention, People Magazine, Today Show, Fox & Friends, Univision, More.com, among many others.
Laura has experience across pharmaceutical, biopharmaceutical, medical device, facial aesthetics, beauty, beverage, nutrition, fashion and therapeutic goods. She has led and supported launch preparations and multi-year educational campaigns for clients such as Exact Sciences (Cologuard®), Eli Lilly (CYRAMZA®), Janseen (INVOKANA®), Boston Scientific (Endoscopy and Neuromodulation Divisions), CareFusion (Infection Control), Allergan (LAP-BAND®), Accumetrics, Novo Nordisk (Diabetes Division), Novartis, Johnson & Johnson (ATTUNE® Knee System and INTUITION™ Surgical Instruments) and Coca-Cola. Laura has also worked with numerous wellness companies including Johnson & Johnson, Aveeno, Neutrogena and more.
In her role, she led media strategy development, issues management, spokesperson media training and media outreach supporting consumer campaign, corporate, regulatory, data and launch announcements. She also drove the success of several CEO Roadshows that were instrumental to creating a steady drumbeat of media coverage in advance of and following the launch of blockbuster drugs, treatments and campaigns.
Laura has planned and executed numerous consumer and media events including star-studded high-profile celebrity and buzzmaker events. She received a Bachelor of Arts degree in Communication Studies from the California State University, Fullerton.