Joyce Hsieh Ip is a public relations executive with nearly 15 years of PR agency and corporate communications experience focused on building brand awareness and thought leadership for healthcare, medical device and life science companies. She is experienced in managing cross-functional teams, vendors and agencies from development of strategy and materials, through tactical execution of campaigns. Joyce specializes in media relations with national, professional trade and local market experience.
Joyce has been with Merryman Communications since 2012 and has worked with clients including Boston Scientific, Medtronic Diabetes, Penumbra, Nihon Kohden America, Envoy Medical, Active Implants, Silk Road Medical, and TherOx, among others. In addition to serving as the day-to-day lead for several accounts, she is also responsible for developing content and conducting media relations outreach around clinical trial results, financial results, data presentations, local market case studies and other corporate milestones. Joyce also has experience in managing and executing paid content opportunities including television integrations and local newspaper contributed articles.
Prior to Merryman Communications, Joyce managed and executed all activities relating to marketing communications, brand reputation, strategic planning and social media initiatives for the Nihon Kohden America Patient Monitoring division. She also previously served as an account executive at Porter Novelli Life Sciences/Canale Communications, specializing in media and investor relations campaigns for biotech companies ranging from start-up through FDA approval and launch.
Joyce graduated cum laude from the University of Southern California with a Bachelor of Arts in communications.