Eric Aronin
Creative Director

A seasoned copywriter and creative director with more than 20 years of experience, Eric has led the advertising efforts of clients in virtually every product and service category, from local start-ups to global Fortune 500 companies.

His experience has taken him to agencies such as Dentsu, Mullen, Ogilvy, IPG Health, and Revive, and client-side with the Environmental Defense Fund, the New York Daily News, and Services for the Underserved. He has contributed to or led the advertising efforts of Dove, American Express, Northern Light Health, the pharmaceutical manufacturer Patheon, and Parexel, one of the world’s largest clinical research organizations.

For the last 10 years, Eric has focused exclusively on healthcare. At Ogilvy, he oversaw the successful brand relaunch of the Hospital for Special Surgery, the number one orthopedic hospital in both the US and the world. Eric’s team pitched and won the Merck corporate account, which helped Merck take on healthcare inequities in Rwanda, Tanzania, and India by documenting the work of employees embedded with NGOs in those countries. He was also part of the team that branded Medtronic Healthcare Solutions, created to help health systems increase productivity while reducing readmission rates, diagnosis times, and patient stays.

In the pharmaceutical space, Eric’s work has reached consumers and healthcare providers on behalf of Lilly, Novartis, Sarepta Therapeutics, Janssen Oncology, Legend Biotech, Alexion, AbbVie, and Eisai, among others. He is fluent in numerous disease states and specialties, including orthopedics, cardiology (A-Fib), rare diseases, diabetes, hematology, Alzheimer’s, nephrology, CAR T-cell therapy for multiple myeloma, and eosinophilic asthma.

In addition to winning results for his clients, Eric’s work has garnered a variety of awards, from the Cannes Lions International Festival of Creativity, the One Show, and the Clio Awards to the Effie Awards and a 2023 Gold Aster Award for Excellence in Healthcare Advertising.

Eric graduated from the State University of New York at Oneonta with a bachelor’s degree in economics and a minor in film. He is married and has two children.