XPRIZE, a nonprofit global leader in incentivized prize competitions, and the Qualcomm Foundation awarded the top prizes of the $10 million Qualcomm Tricorder XPRIZE – a five-year global competition that encouraged the development of a device much like the medical Tricorder of Star Trek® fame. Merryman Communications worked hand-in-hand as an extension of the internal PR team to maximize international media attention and social media engagement around the award ceremony held in Hollywood.