Boston Scientific

Boston Scientific logo superimposed over an illustration of human anatomy and a photo of a masked healthcare worker

open quotation marks close quotation marks Merryman Communications’ creative approach and strategy were integral to the success of our healthcare professional campaigns. They helped us stand out from the competition and demonstrate our leadership in the category.

Candace Bowering
Former Head of Global Integrated Communications, Urology and Pelvic Health
Boston Scientific

Building Value for Boston Scientific Urology and Pelvic Health Among Healthcare Professionals

Merryman Communications works with Boston Scientific across its Urology and Pelvic Health business with programs targeted at healthcare professionals. Our work includes strategic communications for product launches, clinical milestones and acquisitions, messaging and positioning, medical writing, thought leadership programs, social media and much more. See below for examples of each.

Programs

Product Launches

We’ve worked with Boston Scientific to launch six products ranging from first-of-its kind scopes used in stone procedures to implants used in men’s health conditions such as erectile dysfunction and stress urinary incontinence as well as devices used in prostate cancer treatment.

Company Milestones

When Boston Scientific acquired the American Medical Systems (AMS) urology portfolio from Endo International, they enlisted Merryman Communications to work hand-in-hand with its integrated internal team to communicate internally and externally across the globe. We also worked together to conduct multi-phased internal communications initiatives to ensure a successful integration of the two organizations.

Leveraging Clinical Data and KOL Thought Leadership

We work with multiple Boston Scientific teams and their physician key opinion leaders to develop thought leadership content that spans white papers and social media website content.

Infographic outlining clinical outcomes of Rezum water vapor therapy treatment of benign prostatic hyperplasia screenshot of white paper titled: Retrograde Intrarenal Surgery for Left Renal Stone Screenshot of white paper titled: Accessing an Obstructed Ureter to Place a Ureteral Stent

Creative Campaigns

During the COVID-19 shutdown, urologists across the U.S. were unable to treat patients with elective procedures. Boston Scientific supported them in getting back to business and conducted a campaign to resume elective procedures as soon as the time was right. We delivered a creative digital and social campaign in under 30 days.

Boston Scientific COVID-19 Recovery Campaign reading: We're with you for what's next for Endourologists